We select a property that has a well-defined niche. A niche that is under-serviced or overlooked. The property's revenue potential is realized through product and brand enhancement. This includes creativity, capital improvements, and reconfigurations that will put the property in sync with its market niche. We address the need to create a visual identity that differentiates the property clearly from the competition.

Thayer Lodging Group is a corporate partner of Cornell's Center for Hospitality Research.